eLOGIC Branding - Case: Foliage

PROBLEM

Foliage is a successful landscape company based in Malaysia with a 2,000m2 showroom and a 2.5 hectare nursery. It was expanding into Cambodia and other markets and partnering with strong branded landscaping products from The Netherlands, United Kingdom, and Korea. To do, the company had to reposition itself as a leader in landscaping, reimagine its product line, rebrand its identity and its sales force, and establish its brand with potential customers.

Business & Brand Consultancy

Provided consultancy solutions to the CEO to help Foliage develop and establish a new branded product to be established as a leader in the local market and to compete against international brands.

Design & Photography

Reinvented the logo & corporate identity for the future, including the development of a corporate brochure and website design at foliage.com.my

Environmental/External Branding

Energised the sales force by rebranding staff clothing ware and transportation vehicles, developing new sales folders and showroom signage, plus providing design advice on showroom repositioning and exhibition booths.

Address

ELogic Asia Pte Ltd
#26-04 International Plaza, Singapore 079903
E-09-03 Plaza Mont' Kiara, 50480 Kuala Lumpur

PT. ELogic Global Asia
Talavera Office Suite lt.18. Jl. TB Simatupang
kav 22 - 26. Jakarta Selatan