CLIENT : LOIS JEANS, INDONESIA
CATEGORY : FASHION WEAR, BUSINESS TO CONSUMER

CHALLENGE

Lois Jeans is about to launch a new denim line using a special wash, the challenge is to present a new product that can standout and differentiate itself in a saturated denim world.

SOLUTIONS

Product Naming

Product Naming

Naming the collection as the Frosted wash denim, an easy name to remember and reflecting the washing method of the denim. As for the each product under the Frosted wash collections, the naming were using simple Spanish, such as : FRIO (menas cold), HIELO (means ics), to come back to Lois heritage as a Spanish Jeans that goes global.

Design & Photography

Design & Photography

Design including product logo, tag and brand image. The overall look is to present denim on black background, with white washed effect. This dark background is made so the focus is mainly on the denim while the “washed effect” background is also telling story about the way the denim was developed (through cold washing process).

Environmental/External Branding

Environmental/External Branding

Energised the sales force by rebranding staff clothing ware and transportation vehicles, developing new sales folders and showroom signage, plus providing design advice on showroom repositioning and exhibition booths.

Address

ELogic Asia Pte Ltd
#26-04 International Plaza, Singapore 079903
E-09-03 Plaza Mont' Kiara, 50480 Kuala Lumpur

 

PT. ELogic Global Asia
Talavera Office Suite lt.18. Jl. TB Simatupang
kav 22 - 26. Jakarta Selatan