CLIENT : MISS MONDIAL, INDONESIA
CATEGORY : JEWELER, BUSINESS TO CONSUMER

OPPORTUNITY

Miss Mondial booked an exhibition space in Jakarta’s largest annual wedding exhibition and this was the perfect opportunity to showcase its products.

SOLUTIONS

Booth: Creative Positioning

Booth: Creative Positioning

In a wedding exhibition, marketers traditionally engage in an aggressive push strategy. They develop extravagant looking booths and their sales promotion girls stick flyers in the face of customers.

Realising that a wedding is a hectic and stressful event for brides and groom, compounded by aggressive marketing, we positioned Miss Mondial with a pull strategy: designing a booth as a sanctuary away from the madding crowd. Our booth design was simplistic but with understated glamour and a custom standing lamp was designed to match the occasion.

Showcase Design

Showcase Design

Four show cases were designed to the stages of dating, engagement, wedding and anniversary, complete with the quote, “life is a journey, and love makes it all worthwhile” on the backdrop.

Each showcase presented a theme to match the stages of a “love life”: beach theme for the pendant display, starry night theme to display engagement rings, wedding cake for wedding ring, and winter theme to display platinum rings.

Address

ELogic Asia Pte Ltd
#26-04 International Plaza, Singapore 079903
E-09-03 Plaza Mont' Kiara, 50480 Kuala Lumpur

 

PT. ELogic Global Asia
Talavera Office Suite lt.18. Jl. TB Simatupang
kav 22 - 26. Jakarta Selatan