CLIENT : MONTROSE, SCOTLAND
CATEGORY : SPORTWEAR, BUSINESS TO BUSINESS & BUSINESS TO CONSUMER

OPPORTUNITY

Montrose is a start-up company preparing to compete with successful golf ware brands. Founded by a Scot with a family heritage of involvement in golf, the company aims to establish itself in Asia and Europe.

SOLUTIONS

Brand Consultancy

Brand Consultancy

Help the CEO define the product positioning, brand offering, and brand story of Montrose for a launch.

Design

Design

Developed a crest and retail colours based on the client’s family heritage in Scotland. Four specialist designers (identity designer, fashion designer who was a finalist at the Mercedes fashion design show, an award winning product package designer, and a 3D designer) developed a new Montrose logo, corporate identity, a range of retail wear and colours, and sales counter designs.

Address

ELogic Asia Pte Ltd
#26-04 International Plaza, Singapore 079903
E-09-03 Plaza Mont' Kiara, 50480 Kuala Lumpur

 

PT. ELogic Global Asia
Talavera Office Suite lt.18. Jl. TB Simatupang
kav 22 - 26. Jakarta Selatan