CLIENT : TUPPERWARE, INDONESIA
CATEGORY : MULTI LEVEL MARKETING

OPPORTUNITY

Tupperware aimed to launch a niche product for health-conscious millennials who belong to the microwave generation. This innovative cookware (3-in-1 cook, serve, and store) targets young, urban millennials and it was necessary to develop a creative design that appealed to them.

SOLUTIONS

Food Photography

Food Photography

Bright, fresh and dynamic. We used a trendy flat lay composition with fresh ingredients to highlight the purple color of the product. It was also important to demonstrate how easy, fun and healthier it is to cook with the Pocket Cooker.

Booklet Design

Booklet Design

As consumers are usually unfamiliar with a new product, it was necessary to develop a functional booklet to demonstrate the ease in which the Pocket Cooker can be used, together with easy-to-make cooking recipes.

Packaging Design

Packaging Design

The packaging design had to be both functional (show the product breakdown, how it is used, and emphasize the unique selling point of the airflow design to maximise the cooking process) and attractive (immediately catch the attention of young millennials in a competitive space).

Address

ELogic Asia Pte Ltd
#26-04 International Plaza, Singapore 079903
E-09-03 Plaza Mont' Kiara, 50480 Kuala Lumpur

 

PT. ELogic Global Asia
Talavera Office Suite lt.18. Jl. TB Simatupang
kav 22 - 26. Jakarta Selatan